Christina leads dynamic companies as they continue to innovate and evolve with the mobile and digital technologies of today and tomorrow. As Senior Director of Global Marketing Innovation at Visa she is responsible for shaping Visa’s marketing innovation agenda to drive brand and business results. Prior to Visa, she was Founder and Managing Partner of CGM Squared, where she consulted with a variety of clients from Fortune 100 brands to startups, with an emphasis in mobile and high growth companies. Christina brings over 15 years of experienceincluding large influential brands such as AT&T and Motorola, as well as startups funded by Sequoia, Greylock and Kleiner Perkins.
She has diverse experiences including marketing, products and business development in both big brands that exist in public corporations and early stage startups with minimal resources and funding and knows how to succeed in both. The award-winning business results have been recognized by leading industry and consumer publications and events, from Fast Company and Forbes, to MacWorld and GSMA. Christina works with teams, policies, customers and resources around the world, selling global solutions with regional differences in place to succeed.
Christina is also a speaker at industry conferences and writer on Digital Marketing, with articles and quotes in publications ranging from Fast Company and 1 to 1 Media to EContent and HourlyNerd. She also works as an advisor for mobile startups in Avion Ventures and Momentum Accelerator as well as nonprofit marketing leaders via the Social Media for Nonprofits organization. Christina is an Adjunct Professor at San Francisco State University teaching Mobile Marketing and also guest lectures at other universities.
She has a Master of Business Administration from the University of Chicago Booth School of Business, and a Bachelor of Business Administration from the University of Texas at Austin McCombs School of Business.
