Kay M. Madati is Executive Vice President and Chief Digital Officer at BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB). He leads the teams responsible for all aspects of digital, social and mobile strategy and oversees operations, content creation, technology, and product development across the suite of BET Network’s digital platforms.
Prior to joining BET Networks, Mr. Madati was the Head of Entertainment & Media at Facebook, Inc., charged with the growth and monetization of Facebook’s Entertainment & Media business, and ultimately responsible for positioning Facebook as a critical and foundational element of the digital and marketing matrix for all entertainment content publishers and distributors.
Prior to this role, Mr. Madati was the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement + experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social web and offline events.
Mr. Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers.