Kedma is a digital veteran with over 20 years experience in advertising and marketing. She is currently SVP of Media & Agency Operations at Zenith Media. She previously held the title of VP, Integrated Production and National Lead, Diversity & Inclusion at Saatchi & Saatchi NY. As the head of Integrated Digital Production group, she oversaw key initiatives for multiple client brands within Procter & Gamble, General Mills and Lenovo. As the Diversity & Inclusion lead, she managed internal and external community outreach and educational programs in partnership with organizations like the American Advertising Federation, AdColor, OneClub, etc, whose missions are to help to increase the positive and diverse images of people across the Diversity & Inclusion spectrum. She’s a Brooklyn native, a mom of three and mentors those who looking for opportunities within the advertising and digital space.