Presented in Partnership with McCann Worldgroup
Tuesday, October 30, 2018
6:00 – 8:00 pm
622 3rd Avenue
New York, NY 10017
Digital spaces, websites and apps are presenting an ever-expanding range of human activity and are being increasingly scrutinized by creators and end users.
As product design and development companies employ addictive design techniques that are backed by behavioral psychology and empowered by big data, there is growing anxiety about the way our online shopping, banking, voting, dating, and learning activities, among others, are being defined and created.
Our relationships with tech products have been largely determined by a small, homogenous group of men between the ages of 25 and 35, thereby triggering doubts that they are addressing the needs of the broader population (i.e., people of color, women, people with disabilities, and the elderly). What are the implications for business and consumers when products are not accessible and usable by as many people as possible?
Join Digital Diversity Network and McCann Worldgroup as we discuss how to ensure that product design and digital experiences are more inclusive as technology alters human behaviors.
Speakers to be announced soon!
Reserve your space now. Capacity is limited. Registration is complimentary and required by 10/26. Networking reception, food & beverage are included.